I meant to post this forever ago.
I was invited to a web conference with Iconic Elements and gShift Labs. They went over their search engine optimization platform and it absolutely blew my mind how in-depth you can go now to enhance your website's search engine presence.
I won't give a way their whole story but they utilize Google Analytics to analyze how the keywords you are using on your website benefit you versus your competition.
They also stress the importance of backlinking and social networking and how both need to be integrated into your website to make your online presence better.
That's all I am going to say about that right now, but definitely check out their website and learn more about their amazing company.